https://www.riavarma.com/advertising-blog daily 0.75 2023-07-24 https://www.riavarma.com/advertising-blog/ogilvy-influencer-trends-2023 monthly 0.5 2023-03-14 https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/9f5e2ea4-a069-4c0e-ae1a-3ad62e330d01/unsplash-image-KGcLJwIYiac.jpg Advertising & Design Blog - Reflecting on: Ogilvy’s Report on 2023 Influencer Trends - Grassroots Influence Grassroots influence marketing is a type of marketing strategy that focuses on leveraging the power of micro-influencers to create a macro-scale impact. Rather than relying on a few high-profile influencers with a massive following, grassroots influence marketing emphasizes building relationships with a large number of micro-influencers who have a smaller but highly engaged following. https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/50b19288-ad5c-4125-ae67-c440459183e5/unsplash-image-30v47COVn9A.jpg Advertising & Design Blog - Reflecting on: Ogilvy’s Report on 2023 Influencer Trends - AI Influence AI influencer marketing is an emerging trend that is rapidly changing the landscape of influencer marketing. As a designer and art director, there are several aspects of AI influencer marketing that I find intriguing and challenging. https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/124f5ab5-04b4-4d14-890f-91997824aff0/unsplash-image-4gcqRf3-f2I.jpg Advertising & Design Blog - Reflecting on: Ogilvy’s Report on 2023 Influencer Trends - Wellness Influencing As more and more consumers are prioritizing their physical and mental health, specially after the pandemic, it is vital to be assessing health and wellness in the aspect of marketing. There are several ways that you can leverage this trend to create compelling and effective marketing campaigns. https://www.riavarma.com/advertising-blog/blog-post-title-one-cd4cf monthly 0.5 2023-03-08 https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/d43c7326-d51b-48be-8251-d531e741e80c/Screenshot+2023-03-08+at+12.03.15+AM.png Advertising & Design Blog - Reflecting on: Dentsu’s 2023 Creative Trends Report - Death of Monoculture The first topic I aim to delve into concerns Monoculture - or as the report terms it, 'The Death of Monoculture.' The notion that the words of our authorities are faultless is under scrutiny, with hyperinflation, anti-abortion laws, and broken promises serving as prime examples. As an individual of color and a member of Gen Z, I have often found myself feeling inadequate compared to Western ideologies and cultures. However, this sentiment has been transient for us, as we have observed a growing mistrust of governments amongst people, particularly in recent years. This beautiful contrast is in stark contrast to our parents' era, wherein they had to endure decades of a false and contrived sense of inferiority to certain cultures. https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/58d169b7-217d-4c1d-b821-76dea8396b0c/Screenshot+2023-03-08+at+12.26.01+AM.png Advertising & Design Blog - Reflecting on: Dentsu’s 2023 Creative Trends Report - Joy Imperative The current state of the world has been characterized by repeated economic blows that have left people yearning for even the slightest glimmer of joy. There is a growing trend of ‘de-influencing’, which is a trend that I personally admire. This movement is empowering us to make decisions that not only benefit ourselves, but also help us feel validated and understood. As individuals, we are constantly seeking ways to find humor in our daily lives, particularly during these trying times. A simple smile or a hearty laugh has the ability to uplift our spirits, which often feel battered and bruised by the constant barrage of challenges we face. https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/eb673e4e-ae8d-4258-83f2-16882d71a396/Screenshot+2023-03-08+at+12.49.04+AM.png Advertising & Design Blog - Reflecting on: Dentsu’s 2023 Creative Trends Report - Toxicity in technology While there is an expanding universe being built as we speak, we need to address certain issues as highlighted in the report. I believe that we are getting the opportunity to build a world from scratch, the way we envision it. With such an opportunity at hand, we need to make sure that the discriminatory biases built in our society for centuries as well as centuries of transgression against certain groups, does not crossover to the other world. https://www.riavarma.com/about daily 0.75 2024-01-14 https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/ec4c8b76-8eeb-45f9-8aa3-e8a08081b175/WhatsApp+Image+2022-08-05+at+1.43.18+PM.jpeg https://www.riavarma.com/illustration daily 0.75 2023-07-24 https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/118e5af2-a323-4f93-8b43-86a3ebc17128/cwbportrait.jpg Illustration https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/e6c56a9d-d566-4aa1-830a-727a814b4fca/Capa+112.jpg Illustration https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/770ea9c7-83d6-4871-a947-955b26f20d48/figure.jpg Illustration https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/777be5bb-1f21-499e-b846-13b4c6d93a53/Capa+11.jpg Illustration https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/c0ee52b3-14d6-444d-9c21-39cc707a6980/ria-portraitinstagram.jpg Illustration https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/f1a41663-3edd-49f0-bcc2-9fbd349fe8fe/halsey.png Illustration https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/d1e57a66-f4ca-4ede-aca9-e824adbb58fb/ria_masterpiece3.jpg Illustration https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/c116932c-1805-4376-b9f9-4f618f06d70a/ria.jpg Illustration https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/3dee000c-5edf-4b0a-8f75-18db44f3bb4c/blue.png Illustration https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/a2dec97b-d678-46c8-90a9-971a34812845/pinkgirl.png Illustration https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/d6b74294-a9ce-48b0-bb11-e1d657567b68/Postcard.jpg Illustration https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/b99d12e1-fa75-4e70-9c55-ce18f0a44b49/dog-barbell-chew-toy-packaging-mockup-hanging-on-wall.jpg Illustration https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/17801031-a4b7-4211-8544-02ec319fffb3/poojabook.jpg Illustration https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/3357a90e-3c26-4b88-bd65-cdf32ae5c428/portrait2.png Illustration https://www.riavarma.com/projects daily 1.0 2026-03-31 https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/e19ca871-ef43-4abd-8311-60006a006b59/riavarma_purple_body_female_model_shaved_head_rockstar_pose_ful_3f835ee6-8a12-4ebe-b7a6-e3a8253dffd8.jpg https://www.riavarma.com/projects/ecoandfaye monthly 0.5 2025-11-16 https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/0a616cf0-7549-4fdb-973e-1ed0a4cf7956/sanitizer-display-3.jpg Projects - Eco & Faye: Packaging https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/bf47c3b7-bff2-4baf-9717-948c649ad03b/image_2jV%401x_1-1.jpg Projects - Eco & Faye: Packaging https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/2e4007c9-b2e6-4aeb-b6a1-a9f93476906c/coconut+pad.jpg Projects - Eco & Faye: Packaging https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/4fa4e275-9b7f-4eeb-986f-c640b5f22374/pinksoap2.jpg Projects - Eco & Faye: Packaging https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/13454d50-5ff0-48ea-abc4-df91dd50fa5f/coconut+scrub+2.jpg Projects - Eco & Faye: Packaging https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/13454d50-5ff0-48ea-abc4-df91dd50fa5f/coconut+scrub+2.jpg https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/1690142579690-AA4GTVG258RNSIKCPQ53/allsoaps.jpeg https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/f215526f-eea4-4c53-9808-cad79ed9ba80/brown+soap.jpeg https://www.riavarma.com/projects/monster-energy monthly 0.5 2025-11-16 https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/3deebe83-31d2-493a-b8f6-5e1180071a02/MicrosoftTeams-image+%287%29.png Projects - Monster Energy: Verv (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/9963b985-52d4-464f-a551-2ae959991429/Screenshot+2023-08-07+at+1.08.58+AM.png Projects - Monster Energy: Verv (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/77926537-9d43-4713-8b2a-2d10ae445d40/Screenshot+2023-08-07+at+1.09.32+AM.png Projects - Monster Energy: Verv (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/3190746a-820a-4a62-b644-3b67b3efa99d/Screenshot+2023-08-07+at+1.09.50+AM.png Projects - Monster Energy: Verv (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/5e755110-6b51-43b4-b002-09143cb7f46d/Screenshot+2023-08-03+at+11.46.48+AM.png Projects - Monster Energy: Verv (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/4e8e8213-e9be-4b7f-939d-2f5c594ad53b/MicrosoftTeams-image+%284%29.png Projects - Monster Energy: Verv (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/153887f6-66a4-4262-8164-77177f68ce74/Screenshot+2023-08-07+at+12.55.29+AM.png Projects - Monster Energy: Verv (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/4be91e29-9740-43bd-a5a4-a8b1de0a966e/Screenshot+2023-08-07+at+12.55.54+AM.png Projects - Monster Energy: Verv (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/09777e91-e32d-4e85-b0f4-a7ef6d1d6e3b/MicrosoftTeams-image+%286%29.png Projects - Monster Energy: Verv (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/c1723ade-aa96-45d0-abeb-c9cf98c13e4b/3966821.png Projects - Monster Energy: Verv (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/cc5ad682-362f-4e52-9700-b8e33bdd9bda/MonsterEnergy-WebsiteTemplate+%281%29-min.png Projects - Monster Energy: Verv (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/29ebe372-3db0-41d9-b2d6-021d4447f1de/Screenshot+2023-08-07+at+12.56.16+AM.png Projects - Monster Energy: Verv (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/3a52e865-55f0-4260-b496-74d3ef16692f/Screenshot+2023-08-07+at+12.56.24+AM.png Projects - Monster Energy: Verv (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/618fd2ed-d168-4274-a97d-26f7a5ec437f/Screenshot+2023-08-07+at+12.56.37+AM.png Projects - Monster Energy: Verv (Unreleased) https://www.riavarma.com/projects/pepsi-better-with-pepsi monthly 0.5 2025-11-16 https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/868469af-462d-49a1-9d28-d472fb7a6654/pepsi_bite_street.jpg Projects - Pepsi: Better with Pepsi (unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/261b7b78-5bbc-4beb-8e8a-9e4e77b8fa23/pepsi_bite.jpg Projects - Pepsi: Better with Pepsi (unreleased) https://www.riavarma.com/projects/nestle monthly 0.5 2025-11-16 https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/0f1dacf0-c374-4cf5-a78d-d4f09b635885/_DSC5863Edited-Edit.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/44225165-36a0-4ca0-a02b-8979f3e1c77a/_DSC7267-Edit.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/dcb35c7a-a977-4f84-93d1-93e3f563e5be/WhatsApp+Image+2022-11-29+at+7.43.42+AM.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/7895ec45-a53a-45f3-9f50-ed2b1055a27f/WhatsApp+Image+2022-11-29+at+7.43.49+AM.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/e7bbb0bd-542f-452e-82eb-ceb66e805138/WhatsApp+Image+2022-11-29+at+7.43.43+AM.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/39461318-5534-45f4-b16a-d0e24b7efd9d/_DSC6742-Edit+copy.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/81a98025-b849-467b-ac44-fcdbc36af58d/WhatsApp+Image+2022-11-28+at+12.24.00+AM.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/aa6f9ecb-533b-43e2-96e1-45de7175da73/_DSC6504-Edit+copy.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/11675e94-8bb5-4c0f-9efd-8c18cc662a07/WhatsApp+Image+2022-11-29+at+7.43.45+AM+%281%29.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/c75033bf-f3e1-4d42-8014-1070018b0835/WhatsApp+Image+2022-11-29+at+7.43.46+AM+%281%29+copy.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/403b43e3-26b4-445d-9ca6-30e83aab4827/WhatsApp+Image+2022-11-29+at+7.43.45+AM.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/4d90e7fa-1ae0-44ad-965a-ad5c3feee250/_DSC7207Edited-Edit+copy.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/fd1d201b-3306-4148-9466-6eaaaef20eac/WhatsApp+Image+2022-11-29+at+7.43.39+AM.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/164cd3d9-5e33-49c1-99e3-40fc4acdf345/WhatsApp+Image+2022-11-29+at+7.43.50+AM.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/93635a6c-49af-4d70-b232-c270e960e6f3/WhatsApp+Image+2022-11-29+at+7.44.07+AM.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/1aa91555-b5a2-4f6f-90a3-a7309ec78a1d/WhatsApp+Image+2022-11-29+at+12.46.23+PM.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/fa82eba8-961a-4d81-b972-09a3ed20986a/WhatsApp+Image+2022-11-29+at+7.43.46+AM.jpg Projects - Nestlé: Office Branding https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/e7bbb0bd-542f-452e-82eb-ceb66e805138/WhatsApp+Image+2022-11-29+at+7.43.43+AM.jpg https://www.riavarma.com/projects/kurkure-chings-schezwan-chutney-launch monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/7a0ecc6e-45d2-49f9-ab02-ef027980b63c/Final+KV_horizontal_artwork.jpg https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/5fdc5af6-da0f-4b0c-9cfc-fba9ebb5199f/Instagram+feed+mockup+02.jpg https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/676c776b-79a9-49c1-8825-6a7670d266ae/Final+KV_vertical_artwork.jpg https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/af646a5b-efa3-4422-b0b4-b76d0257731f/newspaper+mockup_schezwan.jpg https://www.riavarma.com/projects/kurkure-kur-kur-kurkure-65-extra monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/896642d3-e197-431d-ab72-0aad187b2c72/horizontal+layout-01.jpg https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/4876c56f-4aaf-4e47-876a-ed83244cf67f/newspaper+mockup_value.jpg https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/f8b61eac-31aa-4d85-9261-ccdf59c11fd3/horizontal+layout-02.jpg https://www.riavarma.com/projects/clew-launch-unreleased monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/f69382a6-70d5-4687-b808-034041ef7957/lifestyle+shot_1.jpg Projects - Clew: US Launch (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/e465a617-3daf-4878-90ee-aa2a89379dae/lifestyle+shot_3.jpg Projects - Clew: US Launch (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/73fe6906-cc68-43e7-ae40-8b01d3ec9f3e/mERCH.jpg Projects - Clew: US Launch (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/831b1da4-a7f3-4e4b-b2fc-9b7e2f3401bf/DJ+mockup.jpg Projects - Clew: US Launch (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/f2fd4e01-738b-4277-b26d-0ff3751e2f8e/bus+stop.jpg Projects - Clew: US Launch (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/ec616071-8ff4-445d-bb93-974feecc1b34/Screenshot+2026-03-10+at+1.05.41%E2%80%AFAM.png Projects - Clew: US Launch (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/d9f12e7a-eaab-4b02-a2cd-1b480eb200b5/activation_mirror_layout.jpg Projects - Clew: US Launch (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/25abf465-83bf-4f49-88b9-4859574559c3/Drop+a+Clew.jpg Projects - Clew: US Launch (Unreleased) https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/879b579f-9ec3-4804-92a4-6e707c7b1ebc/sponser+the+cypher.jpg Projects - Clew: US Launch (Unreleased) https://www.riavarma.com/projects/25-years-of-kurkure monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/9e5906ea-04fd-4b6b-8e61-7a478280289b/Kurkure+25+Years_3x3.jpg Projects - 25 Years of Kurkure https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/4e4e6e2d-ca76-4df6-a8ae-6ad5b39afa8e/Range+poster.jpg Projects - 25 Years of Kurkure https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/99bc70cc-aa19-4159-89af-4568f8289e7d/Sourced+from+India+Map-02.jpg Projects - 25 Years of Kurkure https://images.squarespace-cdn.com/content/v1/6192cafcae55d43452a9e2a5/c5468232-ba67-448d-8f2e-124d3e7bc2b1/Kurkure+25+Years_6x10_v2.jpg Projects - 25 Years of Kurkure