Kurkure x T20 WC
Executive Creative Director: Saurav Dasgupta
Senior Art Director: Ria Varma
Art Director: Rahul Yadav
A reactive print celebrating India’s T20 World Cup win - by revealing Kurkure had already “turned blue” months before the hype caught up.
A cheeky, culture-timed idea that flips hindsight into brand foresight, turning packaging into a predictive punchline.
