Hero Vida Campaign (Unreleased)
Senior Art Director: Rohan Simlote
Art Directors: Hemant Singh, Mayur Bansal, Rahul Yadav, Ria Varma
Developed a sharp, insight-led OOH campaign for Hero Vida imagined everyday commuters as “Everyday Heroes.”
The communication focused on relatable urban pain points: frequent stops, crowded rides, forgotten reminders, and daily hustle, while positioning the VIDA Z as a smart, comfortable electric scooter built for real city life. Using bold typography, minimal layouts, and dynamic motion-led visuals, the campaign aimed to make the product benefits feel instantly human, contextual, and memorable in outdoor spaces.
