Clew: US Launch
Creative Directors: Rohan Simlote & Saurav Dasgupta
Senior Art Director: Piyush Arora
Art Director: Ria Varma
Challenge
In a market full of clinical nicotine solutions, how could Clew feel relevant to a new generation?
Idea
Shift nicotine patches from pharmacy shelves into culture.
We positioned Clew as a brand for the youth, by the youth — built around expression, community, and lifestyle.
What we created
A full creative ecosystem including lifestyle photography, merchandise, and activation concepts designed to extend the brand beyond product into culture.
